Client: Lauren Couture
(Fashion Ecommerce)
How we helped a luxury women’s fashion brand rebuild their Shopify store, fix conversion leaks, and launch multi-channel marketing, achieving measurable growth in just 90 days.
A luxury women’s fashion brand based in Israel had built a loyal local following for their premium clothing and accessories. Their products were high-quality, their photography was beautiful, and their customer service was exceptional.
But their online store wasn’t reflecting any of that.
Despite having a Shopify store, they struggled to convert international visitors into customers. The brand was ready to scale globally targeting fashion-conscious women in the UK, US, and Canada but their digital presence was holding them back.
They came to us with a clear goal: “Make our online store match the quality of our products.”
Services Included
When the client approached us, they had a functioning Shopify store — but “functioning” was the only positive thing we could say about it.
Our comprehensive audit revealed critical issues across every layer of their digital presence:
❌ Immature UI Design
Generic template that looked like a $20 dropshipping store, not a luxury brand.
❌ Broken User Experience
Confusing navigation, poor mobile experience, high cart abandonment.
❌ Zero SEO Foundation
Invisible to search engines. Every sale required paid ads.
❌ No Marketing Infrastructure
No analytics, no tracking, no product feed, no email automation.
THE CORE PROBLEM:
A luxury product trapped inside a budget-looking store, with no way to attract customers organically and no infrastructure to scale.
WEEK 1-2: Discovery
Competitor analysis, customer personas, UX audit, 90-day roadmap.
WEEK 2-4: Brand & UX
Refined brand identity, designed complete UX with mobile-first approach and conversion focus.
WEEK 4-8: Build
Custom Shopify 2.0 theme, multi-currency support, advanced filtering, optimized checkout flow.
WEEK 6-9: SEO & Marketing Setup
Technical SEO, Google Shopping sync, analytics, email automation, social media alignment.
WEEK 10-12: Launch & Optimize
Soft launch, A/B testing, performance optimization, paid ads activation.
ONGOING: Monthly Strategy
Scheduled calls, performance reviews, continuous optimization, campaign support.
Minimal, feminine, product-first design that lets your products be the hero.
✓ Clean UI with intentional whitespace
✓ Typography that feels luxury
✓ Color palette complementing product imagery
✓ Mobile-first responsive design
No templates. Built from scratch using modern Shopify architecture.
✓ Custom sections and reusable components
✓ Clean, maintainable codebase
✓ Pixel-perfect responsive behavior
✓ Optimized for speed and performance
Intuitive product selection without heavy apps or confusing options.
✓ Clear variant and combination display
✓ Custom offer logic (native, no third-party)
✓ Reduced wrong selections
✓ Increased purchase confidence
Built for international customers from day one.
✓ Multi-currency support
✓ Multi-language foundation
✓ Custom shipping rules
✓ Localized checkout experience
Structured for organic visibility and long-term discoverability.
✓ On-page optimization (collections, products, pages)
✓ Clean content hierarchy
✓ Strategic internal linking
✓ Image optimization for speed + SEO
Ready for paid ads, tracking, and data-driven growth from launch.
✓ Google Analytics 4 + event tracking
✓ Google Merchant Center integration
✓ Product feed optimization
✓ Social commerce readiness
Organized inventory that stays easy to maintain and scale.
✓ Product catalog cleanup
✓ Consistent product data structure
✓ Inventory organization
✓ Ongoing launch support
We built a Shopify 2.0 store designed for clean brand presentation, faster decision-making, and scalable growth. Custom Liquid development was used to support product variations and combo offers without relying heavily on third-party apps. The result is a minimal, mobile-first shopping experience with strong SEO and tracking foundations.
A clean, minimal UX designed to reduce friction and help customers browse, choose, and buy with confidence across devices.
Improved product organization and custom selection logic to make variants and combo offers easy to understand, without unnecessary app bloat.
A maintainable foundation with structured collections, templates, and content patterns that supports growth, new products, and future updates.
Priority pages optimized for discoverability, with analytics and conversion tracking foundations to support continuous improvement and marketing performance.
Mobile-first UI built for clarity and conversion.
Key highlights:
Key highlights:
Key implementation highlights
Key highlights:
Within three months of relaunch, the brand saw transformational results across every key metric.
+156% Revenue Growth
Comparing 90 days post-launch vs. 90 days prior
+67% Average Order Value
Better UX + cross-selling increased cart size
+89% Conversion Rate
From 0.8% to 1.5% (industry avg: 1.4%)
+210% Organic Traffic
SEO foundation started driving free traffic
+340% Google Shopping Impressions
Optimized feed dramatically improved visibility
+95% Mobile Conversion
Mobile-first design paid off