Client: Baskilicious (UAE)
Ecommerce / Gifts & Occasions
Baskilicious is a premier online gift store in the UAE with a strong service reputation and a wide range of curated gifting options. The store was already live when we took over. Our role was to improve user experience, refine key shopping flows, optimize product listings for discoverability, and execute high-impact seasonal PPC campaigns. The result was a strong recovery and sustained growth across organic traffic, purchases, and repeat customers.
Services Included
The store was functional, but performance was limited by inconsistent product listing quality and missed opportunities in conversion flow and campaign execution. The business also depends heavily on seasonal peaks (New Year, Eid, Diwali, Valentine’s Day, etc.), which demands fast, well-structured PPC and landing experiences.
What we had to solve:
We approached Baskilicious as a growth and optimization partnership. We focused on high-leverage improvements that increase conversion and support campaign scalability, while keeping the brand experience consistent for returning customers.
We focused on:
We improved browsing and buying journeys with meaningful UI/UX refinements designed to reduce friction and increase purchase completion.
Highlights:
We introduced custom changes where needed to support the store’s merchandising, gifting flow, and campaign requirements.
Included:
We optimized product listings to improve search discoverability and conversion readiness. For gift ecommerce, product presentation and clarity directly influence purchase decisions.
Included:
We ran major campaigns around seasonal gifting peaks, aligned to buyer intent and timeline-sensitive purchasing behavior.
Campaign periods included:
Execution highlights:
Beyond acquisition, we supported repeat purchase behavior by improving the overall experience and consistency across store touchpoints.
Shopify-based ecommerce store with custom theme/Liquid tweaks, conversion-focused UX improvements, product listing optimization, tracking readiness, and paid marketing execution across seasonal campaigns.
Through consistent UX improvements, product listing optimization, and high-impact seasonal campaigns, the store achieved strong growth and a clear recovery in sales performance.